As the summer is nearing its end, so is my internship at Yellow DuckPR. I am happy to say that this experience has made me a more well rounded person in the world of PR professionals. Not only that, but the internship has definitely reinforced my passion for PR as well as my career choice.
Internships are a great opportunity for students to test out the waters of an industry and gauge which direction they want to head into upon graduation.
In a broad industry such as PR and communications, it’s essential to figure out what specifically you like about the industry whether it’s digital media, media relations, event marketing or visual communications.
The more knowledge you have about what specific aspect of PR you really enjoy, the more confidence you’ll have doing your job. With more confidence, the better chance it’ll translate into successful projects.
More than that, interns and internships are a crucial component of the corporate ladder; it’s a two way street. Businesses get the opportunity to teach and mold young minds who can potentially turn into their employees, while students get the opportunity to expand their knowledge, apply their skills and build relationships in the professional world. It’s a corporate circle, if you will.
These days a high grade point average is not going to be your golden ticket to a job. But experience surely will; so be sure to make the most out of your internship.
Here are some pointers:
You probably did your research of the company and what it does. If the first couple of weeks of the internship aren’t what you expected, stick it out. Approach every task whether menial or meaningful with a positive attitude. For those of you who have watched 30 Rock, you know Kenneth is the NBC page boy. While he holds one of the lower positions on the totem pole in the company, he loves it with ever fiber in his body. Channel your inner Kenneth and love what you do simply for your passion in PR.
Obviously, you took on an internship because you hoped the experience would advance you to your next career step. A little bit of reality, there’s no blue print for the perfect internship or a perfect career. No one is going to figure out your next move for you. If you lose sight of why you took on an internship, you’re more likely to not put forth the kind of effort that is expected of you. When you figure out your goals, it’s important to evaluate. Look back at what you’ve learned and accomplished. If you need more feedback on your progress turn to your supervisors. They’re there to mentor and help you along the back. So go on; don’t be afraid.
Remember, it’s all a learning process so you have to speak up and ask questions if you don’t know something. While admitting you don’t know how to do something might not be the favorable option but it’s more desirable than the latter—failure. Asking questions shows your enthusiasm for the position and willingness to learn, but above that it shows your commitment to your position. Also, if you want to take charge on a project, be sure to ask. Be your own cheerleader and pitch yourself. Your supervisor won’t know if you want something if you don’t ask for it. Asking questions opens doors for open communication in the workplace making business run smoother.
Hope these tips light the way to your ideal internship.
And, one more thing. I’m Iryna Khopta. Yellow DuckPR’s social media intern. I’m entering my junior year at Ball State University. I’m a media junkie, grammar cop and fashion enthusiast. If you have any questions, feel free to tweet me @i_KHOP or email me at firstname.lastname@example.org